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We need your wool power, Plymouth! The innocent Big Knit is back to craft a better future for older people.

We're so excited to announce that Age UK's partnership with innocent drinks has returned! It's that time again to grab your knitting needles and crochet hooks and get involved. What makes this campaign so special is that every hat knitted raises 30p to help Age UK provide much-needed services to support older people.

Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began.

The 2024/25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025. Here at Age UK Plymouth, we're feeling very ambitious with a target of 2,500 little hats! So why not grab your knitting needles, start stitching, and make a real difference?

Please send your completed hats to:

Age UK Plymouth
Astor Drive
Mount Gould
Plymouth
PL4 9RD

Your creativity and kindness will go a long way toward supporting our community! 

Little Hats, Big Difference!

Find out more about creating and sending in your wooly masterpieces.

  • Need Some Inspiration?

    Check out some exciting new hat designs, including a cheeky money, fox cub, sheepish sheep and even a unicorn!

  • Fancy A Big Knit Chat?

    Join Age UK and innocent's Big Knit Facebook group! Connect with fellow knitters, share tips and stay up to date with the latest knitting patterns.