Vision, Mission and Strategic Aims

Vision 

York is an age friendly city where older people are able to enjoy a life of quality, opportunity, and dignity.

Mission  

We make a positive difference to the lives of the older people of York. We do this by putting them, and the people around them, at the heart of all we do, helping older people feel connected, respected and listened to. We work with partner organisations to improve the quality of later life providing effective, timely support for those who need it the most.  

Strategic Aims  

For 2025 - 2028 Age UK York has six strategic pillars enhancing our organisation and the benefit we can bring in realising our Vision and Mission and the difference we can make to older people and those around them across York. 

1. Strengthening our Organisation
   

   Ensuring Age UK York is an efficient, effective and sustainable organisation, developing its capacity to meet the changing and future needs of York’s older people.

2. Developing our sergices to make the maximum impact on greatest need.
   

   Focus our work on those older people in greatest need as a result of loneliness and isolation, poverty and deprivation, having long term health conditions, being unpaid carers.

3. Increasing our access and reach

   Work with older people and those around them to develop and deliver services that are effective in meeting their person led needs and expectations.

4. Participation and Influence
   To be the first port of call for anyone with age related needs in York.
   
   
5. Partnerships and Collaboration

   Collaborate and build partnerships with others to optimise benefits for older people.

6. Income Generation and Sustainability

   Increase and diversify our income streams to reduce our reliance on public sector funding and help make sure our local charity continues to be there to support local people and communities across York.