World Elder Abuse Awareness Day
Support #WEAAD2025
Wear purple, or arrange purple-themed activities, and donate to Age UK Solihull for World Elder Abuse Awareness Day (WEAAD) on Sunday 15 June 2025 (or any day that week).
Wear purple for a purpose
World Elder Abuse Awareness Day (WEAAD) takes place every year on 15 June. It's a time to raise our voices against the abuse and neglect of older people, and to stand up for their rights, safety, and dignity.
Elder abuse is unacceptable and that it can be prevented through education, prevention, and support for older adults and their families.
This year, we are asking you to join us and Solihull Safeguarding Adults Board Business Team by wearing purple – the colour of dignity – and helping us raise vital funds to support older people in Solihull.
Why it matters
Elder abuse is a growing but often hidden issue. It can be physical, emotional, financial, or the result of neglect – and it affects people in every community, including here in Solihull.
At Age UK Solihull, we support local older people who may be vulnerable, isolated, or at risk of abuse. We provide advice, safeguarding support, befriending, and more, to ensure that every older person in our borough feels safe, respected, and heard.
But we can’t do this alone. We need your help.
How you can get involved
1. Wear purple for the day
Whether you’re at home, at work, or out in the community – wear something purple on or around 15 June to show your support. from a whole outfit to a purple t-shirt, wig, scarf, tie or even socks – every little bit helps raise awareness.
Please also make a donation to Age UK Solihull to help us to continue our work with vulnerable older people. And take a photo and share it with us on social media using #WEAAD2025 and tag @AgeUKSolihull.
2. Organise a purple-themed fundraiser
Get creative and have some fun while making a difference. Here are some ideas to get you started:
🟣 Purple Bake Sale – Think blueberry muffins, violet cupcakes, or lavender shortbread. Delicious and impactful!
🟣 Wear It Purple Day – Organise a dress-down day at work or school and collect donations from participants.
🟣 Purple Picnic – Host a garden picnic with purple food, decorations, and games.
🟣 Sponsored Purple Challenge – Dye your hair purple, wear only purple for a day, or take on a purple-themed run, walk, or cycle!
🟣 Purple Afternoon Tea – Host a community event or invite friends over for tea, cake and fundraising.
Sign up below to receive your free Fundraising Pack with purple recipes, decorations and activities.
3. Make a donation
If you’re not able to take part in an activity, you can still show your support by making a donation.
Your gift will help us:
-
Provide advice and support for vulnerable older people
-
Run safeguarding and wellbeing services
-
Prevent isolation and abuse
We will also be collecting donations in Touchwood Shopping Centre in the afternoon of Sunday 15 June with performances from local choirs. Please come and see us if you're around!
Taking part as a business or a group?
If you are teaming up with friends, family or colleagues to wear purple or take part in purple-themed activities, you can set up your own fundraising page which will still count towards our WEAAD campaign.
Simply open the JustGiving donation page and click "Start fundraising" to create your own fundraising page.
If you are taking part as a business, why not join us in turning your logo purple for the day on your social media channels?!