Older People in West Midlands

New Age UK film shows heart-breaking reality of the festive season for many older people.

New research for Age UK shows that nearly 85,000 older people in the West Midlands feel lonelier at Christmas time. [i]

Alongside the new findings published to launch Age UK’s Christmas campaign, No one should have no one, the Charity has produced a short film entitled ‘Just another day’ which shines a light on the crushing, chronic loneliness which 1.2 million older people are living with in England.[ii]

Directed by the award winning and highly acclaimed Philippe Andre, ‘Just another day’ – which premieres on Saturday 2^nd December – shows the everyday monotony of a lonely widower. For him, as for millions of older people in our country, each day is much like the last, and in the film we see that even Christmas is no exception. Sadly, this is the heart breaking reality for many older people in this country.

More than half of the older people in the West Midlands surveyed for Age UK – equating to over half a million people aged-65 and over – feel their days can be repetitive[iii]. Based on the survey, the Charity estimates that more than 40,000 people aged 65 and over in the West Midlands don’t see or hear from someone for days on end over the festive period.[iv]

Age UK Sandwell’scampaign is calling on people locally to pledge their support and donate to help the Charity be there for older people and tackle the loneliness that is blighting too many lives.

Every day Age UK hears from people who are experiencing devastating life events such as bereavement, which can give rise to overwhelming feelings of loneliness and loss. Left unaddressed this can cause long-term misery and contribute to the development of serious medical conditions, such as heart problems and strokes, mental health issues and dementia.

Julie O’Toole, Chief Officer at Age UK Sandwell said, “Loneliness doesn’t only affect older people over the Christmas period, but because most of us expect to spend this time of the year enjoying ourselves with family and friends it can make those who are unwillingly on their own feel all the more left out and miserable. For many lonely older people the festive season also brings back memories of happier times in years gone by, reminding them of partners and other close relatives and friends who are no longer around and who they sorely miss.

“Chronic loneliness is not only horrible to experience day in, day out, it can also have a devastating impact on an older person’s mental and physical health. That’s why at Age UK Sandwell we are committed to being here year round for older people, to help tackle the loneliness that is blighting far too many later lives

“There is something we can all do to make a positive difference to the older people around us. Having a friendly chat with an older person on the bus or in a shop, or offering to help an elderly neighbour with their shopping if the weather is bad, can do more good than most of us would ever guess, and at very little cost to ourselves. In fact I guarantee you’ll feel better too as a result.”

AGE UK Sandwell offer various activities, please phone 0121 314 4526 or complete our email form on our contact us page.

To find out how you can support Age UK Sandwell by donating or volunteering to help lonely older people go to: or call 0121 314 4526