Talking About My Generation

We are delighted to be supporting a new campaign started by people aged 50 and over from Salford and across Greater Manchester who are changing the record on what it means to grow older in the region.

A group of community reporters have teamed up to launch the Talking About My Generation campaign and set the record straight on ageing by reporting on other people from their generation and charting their stories of life over 50; celebrating their lives and highlighting challenges associated with ageing and how they are being overcome - to inspire people to live the life they choose, regardless of age. Read the latest news and newsletter.

The team will deliver the campaign until March 2020; meeting at monthly newsrooms and attending local events and groups to cover key issues that they feel are important in later life: from retirement to staying active. Stories will be shared in a variety of formats - from photography and press releases to podcasts and videos. 

From hosting their own reggae radio show to delivering their own photography clubs, the community reporters will also show off their own range of talents and experiences – as well as learning new skills, including podcasting and media production.

The Talking About My Generation Campaign is an Ambition for Ageing project, which is co-delivered with the support of PR social enterprise Yellow Jigsaw and the Age UK partners from across the funded areas: Wigan, Salford, Tameside, Bury, Oldham, Rochdale, Bolton and Manchester. 

Dave Haynes, Chief Executive from Age UK Salford said: “We are delighted to be supporting the Talking About My Generation Campaign. The community reporters will challenge views and change the record on growing older – showing what this is really like for people in Salford and across Greater Manchester. "