Big Knit

The much-loved innocent Big Knit campaign is back for another yarn-spinning year, and Age UK Salford in partnership with innocent drinks is calling on all knitters and crocheters in Salford to join the fun and help make a big difference to the lives of older people, while being part of this infamous campaign.

Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, Age UK receives 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025.