Our Vision, Mission & Strategy 2025 -28

We are delighted to publish our new Strategy 2025-28, which comes at an important point for the charity as we look to the future and build on our outstanding reputation for working in partnership and positively impacting lives locally.

The population of Richmond upon Thames continues to age, with 25% of the population forecasted to be over 65 by 2043. Older people will change - new generations of older people will have different needs and may want those needs met differently. We must start considering what older people might want from us in 10 years now.

Health & Social Care and Voluntary Sector services will continue to be under pressure. The environment for charities nationally will likely continue to be difficult.

Our strategy outlines how we plan to respond to these challenges, while continuing to provide the best possible services to the local older people we serve and look forward.

We believe in the importance of partnership and collaboration. We value our long-standing partnerships with our local voluntary sector, NHS, grant funders and local authority partners and we will continue to make working together a key principle of our approach.

We thank all those who have engaged with us to help develop this strategy – older people, unpaid carers, our staff and volunteers and local partners.

Donwload our Strategy 2025 -28.

Gavin Shand
Chief Executive

OUR VISION

is for all older people in the London Borough of Richmond upon Thames to live their best later life.

OUR MISSION

is to support, empower and connect older people in the London Borough of Richmond upon Thames, to enable them to live fulfilling, healthy and independent later lives.

OUR VALUES

Caring - We are compassionate and kind in how we work, putting the needs of older people first.

Professional - We are knowledgeable and experienced, aiming to provide the very best service.

Inclusive - We look to ensure our services are accessible and welcoming to all.

Responsive - We listen and adapt our services to the needs of older people, reducing barriers to access.

Innovative - We are creative, always looking for new ways of doing things and not being afraid to try.

Collaborative - We always look for ways to work in partnership with others, and involve older people in our development.

OUR STRATEGIC OBJECTIVES:

Objective 1:
Ensure older people live well for longer by delivering responsive and flexible services with a particular emphasis on tackling hardship, focusing on prevention, expanding reach and thinking about the older people of the future.

Objective 2:
Deliver more coordinated services for older people and raise awareness by focusing on working together, partnerships, collaboration and engagement in all aspects of our work.

Objective 3:
Improve the services and support available for those with dementia, and those who care for them.

Objective 4:
Achieve organisational excellence and sustainability by looking to the future, focusing on service quality & efficiency, maximising & diversifying income and developing our staff & volunteers.