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Vision, mission and objectives

Our Mission

Our mission guides everything we do - our mission is to support older people in Norfolk to enjoy the opportunities and meet the challenges of later life.

Our Vision

Our vision is our aspiration for the future - our vision is to ensure older people live well in Norfolk.

Our Objectives

  • To deliver high-quality services for older people across Norfolk
  • To actively champion and promote the rights of older people in Norfolk
  • To be in a strong financial position with a diversity of income to support our charitable activities.

Our Values

Our ICARE values shape everything that we do:

Inform: We inform others of the work we do and we inform people of their rights.

Commit: We commit to the cause in each and every action we take.

Adapt: We adapt as an organisation, as teams and individuals and respond to the needs of the organisation.

Respect: We respect every individual and organisation that has any contact with us by listening and understanding their point of view.

Enable: We enable every person we work with to do best they can and advocate and campaign on their behalf where barriers exist