Marketing & Digital Communications Executive

About Us:

Age UK Leicester Shire & Rutland is more than a Charity we are a lifeline to older people in our local community part of our mission is to support older people in their everyday lives and help them to live independently. We are dedicated to delivering exceptional services & products to our clients.

We are seeking a passionate and driven Marketing & Digital Communications Executive to join our team. This role offers an exciting opportunity to contribute to our digital marketing strategy and help us engage with our audience in meaningful ways.

Role Overview:

As a Marketing & Digital Communications Executive, you will play a pivotal role in executing digital marketing campaigns, managing social media platforms, and ensuring our brand’s message is communicated effectively across all channels. You will work closely with the marketing manager to develop strategies that increase our online presence and drive engagement with our target audience.

Key Responsibilities:

Develop, implement, and monitor digital marketing campaigns across various platforms (website, social media, email marketing, etc.).
Create compelling, engaging content for social media, and digital advertising.
Manage and grow our social media presence across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
Create eye-catching graphics and visuals
Analyse monitor, and report on the performance of digital campaigns, adjusting strategies as needed to optimize engagement and conversion rates.
Collaborate with departmental managers to ensure a consistent message is across all channels
Stay up to date with digital marketing trends and emerging technologies to ensure the company’s strategies are cutting-edge.
Assist in the development and management of the company’s email marketing campaigns.
Engage with influencers, partners, and external organisations to enhance brand visibility.

Handle media inquiries, liaise with relevant parties for publicity, and support events as needed, occasionally outside office hours.

Skills & Qualifications:

Proven experience in digital marketing and communications, with a solid understanding of social media and online advertising.
Strong writing and editing skills, with an eye for detail and creativity.
Familiarity with marketing automation tools and analytics platforms (e.g., Google Analytics, Mailchimp, Meta Business Suite, Photoshop, Canva etc.).
Experience with SEO and SEM strategies is a plus.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organisational skills with the ability to manage multiple tasks and deadlines.
A positive, proactive attitude and a passion for digital marketing.
A degree or relevant qualification in marketing, communications, or a related field is preferred.
Experience working/engaging with the Media, writing press releases
Understanding of web design and development.

Skills & Abilities:

Collaborative individual
Strong written and spoken English communication skills.
Excellent organisational and planning skills.
Ability to manage projects
Proven ability to foster positive working relationships.
Develop positive working relationships both internally and externally
Strong literacy and numeracy skills.
Excellent attention to detail.
Digital Marketing expertise.
Content creation and copywriting skills.
SEO & SEM knowledge preferred.
Expertise in social media management
Ability to produce comprehensive reports
Being creative with innovative ideas, seeing through to implementation
Ability to manage time & prioritise work tasks
Flexible approach to work demands
Manage individuals/department expectations

Why Join Us?

Opportunity to work in a fast-paced, creative environment with a rewarding organisation.
Competitive salary and benefits.
Career growth opportunities and professional development.
A chance to make an impact on the company’s digital presence and overall marketing strategy.

Benefits:

Competitive salary
Competitive Pension Scheme
Health care plan
Opportunities for career development and progression
A friendly and supportive team environment
Great offers and discounts at major retailers for charity workers

Hours : 37 hrs Monday – Thursday 9am-5pm Friday 9am – 4.30pm

Salary: Competitive

Contract: Permanent

Closing Date: 17/04/2025
Interview Date: TBC -We may conduct interviews on an ongoing basis and reserve the right to fill the position before the advertised closing date.

How to Apply:
If you are an innovative and results-driven marketing professional with a passion for digital communications, we want to hear from you! Please send your CV, a cover letter outlining how you fit the Person Specification, and some examples or portfolio of your work to tara.goacher@ageukleics.org.uk

Age UK Leicestershire & Rutland is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees

Download the job description

Download the terms and conditions

Download the person specification