Privacy policy

We obtain information about you when you use our website, for example, when you contact us about products and services, to make a donation, or if you register for our newsletters. We also collect details from you in verbal and written communication,
telephone conversations and emails. We may also obtain information about you from the public domain.

The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you make a donation online or purchase a product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.

Under data protection legislation, certain personal information is considered more ‘sensitive’ (e.g., information relating to race, religion, political affiliation and health). This is also known as ‘special category data’. As part of our fundraising activities (detailed below), the sensitive personal information we process may include political affiliation, religious or medical data. We may receive this information directly or inferred (if we receive data that you have donated to a particular cause or political party). We will only process sensitive personal information in accordance with the UK Data Protection legislation.

We may use your information to:
▪ Process a donation that you have made
▪ Process orders that you have submitted
▪ Carry out our obligations arising from any contracts entered into by you and us
▪ Deal with entries into a competition
▪ Seek your views or comments on the services we provide
▪ Notify you of changes to our services
▪ Send you communications which you have requested and that may be of interest to you. These may include information about campaigns, appeals, other fundraising activities, promotions of our associated companies goods and services (more information below)
▪ Process a grant or job application.
▪ Profiling and prospect research (more information below).

As part of our donor fundraising activities, we undertake research and profiling of supporters and prospective supporters who may have an interest in, and financial ability to, support Age UK Kensington & Chelsea and particular aspects of our work. This research helps us to target our communications in a more focused, personalised and cost-effective way by giving us greater insight into what donors and prospective donors may find interesting and the level of support they may be able to provide. 

When undertaking research or gathering information in order to build a picture about a supporter or prospective supporter, we consider geographic, demographic and other publicly available information such as:
▪ Donor ID
▪ Name
▪ Address
▪ Postcode
▪ Involvement: e.g. past event attendee, current donor
▪ If you are an existing donor to Age UK Kensington & Chelsea, information regarding your previous gift giving.
▪ [other publicly available information detailed below.]

We may analyse your personal information and create a profile of your interests and preferences as part of our fundraising activities. This allows us to ensure communications are relevant and timely, and provide an improved experience for our supporters. It also helps us understand the background of our supporters and prospective supporters so that we can make appropriate requests to those who may be willing and able to give more than they already do, enabling us to raise funds sooner and more cost-effectively.

When building such a profile, we may make use of additional information about you, including geo-demographic information. This information is taken from publicly available sources, for example from public registers, such as listed Directorships and trusteeships on the Companies House and Charity Commission registers, typical earnings and house prices in a geographical area, information from the electoral roll, press reports and social media posts. The type of information we collect can include a career overview, gift capacity and measures of affluence, areas of interest, and history of giving to charities/ public information on any philanthropic activities.

We sometimes use third parties to capture some of this information on our behalf and assist with our prospect research activities, but only where we are confident that the third party will treat your information securely, in accordance with our terms and in line with the requirements set out in the UK Data Protection Legislation.

We may also from time to time engage specialist prospect research and wealth-screening agencies to assist with our profiling activities, but only where we are confident that they will treat your information securely.

If you do not want us to use your personal information for profiling and research purposes, then you can ask us not to by emailing administration@aukc.org.uk or telephoning 020 8969 9105. You can also write to: 1 Thorpe Close, London W10 5XL.

We rely on legitimate interests to process your personal information for these purposes. Personal information may be legally collected and used if it is necessary for a legitimate interest of the organisation or a third party using the personal information, as long as its use is fair and does not adversely impact the rights of the individual concerned. When we use your personal information, we will always consider if it is fair and balanced to do so and if it is within your reasonable expectations. We will balance your rights and our legitimate interests to ensure that we use your personal information in ways that are not unduly intrusive or unfair. Our legitimate interests include:

Charity Governance, including delivery of our charitable purposes, statutory and financial reporting and other regulatory compliance purposes;

Administration and operational management, including responding to solicited enquiries, providing information that you have requested, research, events management, the administration of volunteers and employment and recruitment requirements.

Fundraising and Campaigning, including administering campaigns and donations, and sending direct marketing by post and social media, sending thank you letters, analysis, profiling (including our supporter research as set out above), targeting and segmentation to develop communication strategies and maintaining communication suppressions.

If you would like more information on our uses of legitimate interests or to change our use of your personal information in this manner, please get in touch with our DPO at administration@aukc.org.uk telephone: 020 8969 9105 or in writing to: 1 Thorpe Close, London W10 5XL.

Marketing and Fundraising Communications
It is vital that we can communicate with our supporters and tell people about the important work that Age UK Kensington & Chelsea undertakes. We would love to keep you up to date with our fundraising, marketing and campaign activity. We use a range of marketing and fundraising activities and channels to contact our supporters including through our website, social media, direct mail, SMS/text campaigns, telephone and email.

We will obtain your prior consent to send you information by e-mail, text and telephone. We will send you marketing materials by post on the basis of it being within our legitimate interests (see above for more detail).

We send the following types of fundraising and marketing material:
• Updates about Age UK Kensington & Chelsea’s work and programmes including newsletters and other publications about our work and campaigns;
• Fundraising appeals including requests for donations, information about how you can leave a legacy to us in your will, how you can raise money on our behalf or attend or take part in a fundraising event;
• Invites to our fundraising, awareness raising and challenge events such as running events, carol concerts etc and
• Information about how you can volunteer to help support Age UK Kensington & Chelsea by giving up your time or using your influence to progress our aims, along with updates on the impact of your work.

You can opt-out or update your communication preferences at any time by either emailing administration@aukc.org.uk or telephoning 020 8969 9105. Any electronic communications will have a link to unsubscribe from future electronic communications, so you can manage your own consent. You can also opt-out of receiving marketing communications from us by signing up to the Fundraising Preference Service https://www.fundraisingregulator.org.uk/the-fundraising-preference-service/.

If you make any changes to your communication preferences, we will update your record as soon as we possibly can. It may take up to 2 months for our systems to update and stop any postal communications from being sent to you.

If you tell us you do not wish to receive marketing or fundraising communications, you may still receive transactional and service-based communications confirming and servicing other relationships you have with us e.g. to administer or acknowledge your donation.

We are committed to protecting the personal information of our supporters, customers and members. Any details you give us will be held in accordance with UK Data Protection Legislation. Age UK Kensington & Chelsea (including its associated and subsidiary companies) is the sole owner of the information collected on this Site. We will not sell, share, or rent this information to third parties, unless we have your explicit permission to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime. Where you have given us permission we may contact you about other services and products or pass your details to similar organisations.

We review our retention periods for personal information on a regular basis. We will only keep your information for as long as is reasonably necessary for the purposes set out in this privacy notice, and to fulfil our legal and statutory obligations (for example the collection of Gift Aid).

If you are aged 16 or under, please obtain permission from your parent/guardian before providing any personal information to us. Users without this consent are not allowed to provide us with personal information.

You have a number of rights concerning our use of your personal information, these include the right to:

▪ Ask us to amend your personal information - The accuracy of your information is important to us. If any of the information we hold about you is inaccurate or out of date, please contact us immediately and we will correct it.
▪ Request that we delete your personal information – The extent to which we may comply with this request will depend on our legal and regulatory obligations. If we are unable to fulfil your request, we will explain the reasons why.
▪ Withdraw your consent for us to use your personal information
▪ Complain to the Information Commissioner's Office at any time if you object to the way we use your personal information. For more information please visit www.ico.org.uk
▪ Request a copy of the personal information we hold on you, known as a Subject Access Request (SAR).

Please submit a subject access request to us in writing –we have a form that you may use for this purpose although you do not have to use it. The form may be requested by emailing administration@aukc.org.uk or by downloading it using the link below.

Any request must be accompanied by proof of identity and written proof of authority if the request if made on behalf of someone else. Acceptable documentation may include:
▪ Identity document (e.g. passport, birth certificate, full driving licence)
▪ One recent document with proof of address: (e.g. bank statement, utility bill, P45/P60

You are not required to state why you have made the request, but it would be helpful if you could be specific about the information you are looking for to help us locate it more easily. We will respond to any Subject Access Request within one calendar month. You will receive an explanation for any delay or for any information we are unable to share.

Download our Subject Access Request Form

When you give us personal information, we take steps to ensure that it is treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL.

When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer. 

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Age UK Kensington & Chelsea Group cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our Sites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Any communication or material that you transmit to, or post on, any public area of the Site including, but not limited to, any data, questions, comments, suggestions, reviews, or the like, is, and will be treated as, non-confidential and non-proprietary information. When entering the discussion forum, you agree not to publish, post, disseminate distribute or otherwise transmit any defamatory, offensive, infringing, indecent or otherwise unlawful or objectionable material or information. 

Age UK Kensington & Chelsea Group will not be responsible for the posting by any user of any defamatory, obscene or otherwise unlawful material. Age UK Kensington & Chelsea Group has the right to remove any material or posting you make on this Site at its discretion.

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the UK and the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the UK or EU. These countries may not have similar data protection laws to the UK or EU. By submitting your personal information, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the UK or EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. 

If you use our services while you are outside the UK or EU, your information may be transferred outside the UK or EU in order to provide you with those services.