Age UK's New Brand Launch
Published on 07 November 2024 11:24 AM
Age UK have launched a new campaign aimed at changing the way we age. The experience of growing older needs to change and Age UK is leading the charge.
From providing specialist, impartial advice to research and campaigning, we want to change the lives of older people now and in the future.
Julian Lloyd, CEO, Age UK Hillingdon, Harrow, Brent CEO says,
We don’t have to be ecstatic about getting older but nor should we be fearful or in denial. We are much more likely to be happy and healthy if we see ageing instead as a fact of life - for those of us fortunate to live long enough to experience it. Along with climate change and the technology revolution, ageing is one of the big global trends that is increasingly impacting on us.