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What we do

Age UK Hertfordshire’s vision is for:

Older people in Hertfordshire are valued, able to live well, age well and retain their independence throughout later life. 

Recognising that there are many dimensions to this vison and that AUKH does not have the resources to tackle all of them to the fullest, during the next five years AUKH will focus on a specific mission. 

Age UK Hertfordshire’s mission is to:

Empower older people by delivering services that help make later life fulfilling and enjoyable  

As an organisation that is all about people, the way AUKH tackles this mission is critical and will be based on four key organisational values and a clear approach to the way the organisation handles day to day work and challenges. 

AUKH’s Values are: 

  • Caring – acting sensitively, with understanding and respect for all especially older people
  • Effective – achieving the best outcomes for older people for the optimum use of resources to maximise our impact
  • Innovative –seeking more effective ways to support older people, particularly using technology to improve digital inclusion
  • Improving – Listening and learning from feedback and converting that learning into better services for older people
  • Inclusive – building a culture where inclusion, equality and diversity are at the heart of everything we do 

Age UK Hertfordshire’s Approach:

  • Involving stakeholders at all stages including the shaping of services
  • Providing equitable services so people (including carers) have choice and control over their health & wellbeing.
  • Build on existing and extensive Partnership and joint-working with funders and other organisations both statutory and voluntary.
  • Provide sustainable services by ensuring that Age UK Hertfordshire is cost effective and financially stable and each service is appropriately funded.
  • Recognising and making effective use of resources by involving and utilising skills and experience of existing staff and volunteers.
  • Promoting volunteering to ensure there are opportunities for people to maximise their potential.

AUKH’s Strategic Objectives are: 

  1. To deliver outstanding quality and performance

To deliver free and paid for services that Hertfordshire's older people need, above benchmarked standards of client satisfaction and value for money through the following actions: 

  • Understanding client and carer needs in the context of the social care landscape and competitive environment
  • Developing an Information & Advice strategy and approach
  • Deliver existing free services to quality and budget
  • Deliver existing paid for services to quality and budget
  1. To make a great place to work and volunteer

To establish and maintain a working environment and culture that attracts, retains and develops the best staff and volunteers and that our people are proud to be a part of through the following actions: 

  • Establish and maintain a best in class culture
  • Attract, retain and develop the best staff
  • Attract, retain and develop the best volunteers
  1. To Work in Partnership

To maintain positive and collaborative relationships with current and new stakeholders and partnerships, and to create new opportunities through the following actions: 

  • Effective and sustainable Key stakeholder mapping and engagement
  • Maintain strategic relationships with commissioners and others such as ICS
  1. To ensure financial sustainability 

To maintain cost control and to generate fundraising income for I & A and to fill other gaps in services which meet the needs of older people, and to maximise growth opportunities in existing paid for services through the following actions: 

  • Maintain annual performance and sustain reserves
  • Increase contractual income from existing and new, diverse sources
  • Invest to grow paid-for services
  • Invest to grow your Trust, Foundation & Grant income
  • Invest in legacy campaigns
  1. To Innovate for success

To develop an innovative approach to all aspects of the business to ensure services are resilient to change and success is sustainable through the following actions: 

  • Continuously improve to achieve best practice
  • Innovate through a digital approach
  • To focus investment into innovative services and solutions