Let’s change how we age

Our society needs to change.

Why do we value old objects over older people?

Every older person should be included and valued. But that isn't the reality. As we launch our new campaign, fronted by acclaimed British actor Richard Durden, we're asking: does our current society reflect the way we want to live our later life?

We need to change how we age

The UK population is ageing. A greater proportion of us than ever before are older. Despite this, older people are facing significant challenges, and too often are completely unsupported.

1.9 million older people are living in poverty

Thousands will go days without speaking to another person

Our health and social care system is broken

We’re an ageist society – and the impact on older people is significant

Whether it’s loneliness, poor health, poverty or not getting the care we need to live with dignity, older people are struggling – and society isn’t adjusting quickly enough to help, or to see the potential older people offer.

See the stats

Age UK is here to change how we age

From providing specialist, impartial advice to research and campaigning, we’re determined to improve the experience of getting older in the UK – now and in the future.

We want to start a national conversation about ageing

That's why we’ve chosen ‘Let’s change how we age’ as our new brand strapline. It's a rallying cry to all of us who want to build a society where older people are included and valued.

Our bold new direction

Hazel is creating change by campaigning

Age UK Campaigners, like Hazel with Age UK East London, are championing the rights and needs of older people, creating lasting change for better health, support and inclusion across the country.

We need you to help us

None of what we do is possible without you and your support. Will you help us change how we age?

Age UK Advice Line 0800 678 1602

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