Our purpose, vision and values
Our Vision-
An age friendly Gateshead and Newcastle where you can enjoy later life “Its simply about people”
Our Mission-
We provide you with practical and emotional support through information, advice and activities that you trust, value and benefit.
Our impact-
Older people are:
- Financially secure
- Healthy & well
- Socially connected & fulfilled
- Welcome & respected.
Our Success-
- 10,000 people a year benefitting
- 75% enjoy their later life
- 75% trust and value our support
- Quality accreditations maintained
- Five-year financial sustainability
Our actions-
1. Improve later life for more people.
Focus on reducing social isolation, maximising income, enabling independent living and promoting physical health and emotional wellbeing
Create a bespoke, person centred package of support which can be tailored to the needs and circumstances of individuals
Become a provider of choice for people who pay for their own social care
Improve our use of outcomes evaluation methods to better demonstrate our social, health and financial outcomes and impacts
Develop partnerships with organisations who share our vision and values
2. Delivering excellent services based on needs and aspirations
Build and maintain 1st class performance by engaging our staff and volunteers in our strategy and values
Position ourselves in the market as a One Stop Shop for older People’s community-based services
Involve and engage with older people, our staff, volunteers and other stakeholders, using the intelligence gathered to develop our own service and social enterprise
Ensure we are accessible and inclusive, and that our communities that experience discrimination are actively included in our work
3. Shaping age friendly communities
Influencing and lobbying for change and improvement in the lives of older people in our community
Proactively celebrating the contribution of older people in our communities
Proactively promoting what age friendly communities could be for Newcastle and Gateshead
Improve our use of marketing analysis in service development
4. Strengthening the charity
Grow our current social enterprises
Research and develop new sources of income
Engage proactively with emerging public sector commissioning bodies, ensuring our work is aligned to their strategic priorities
Focus Charitable Trust Applications on those that best match our strategic aims
Embrace new technologies which improve efficiency and data collection
Retain all of our Quality standards
Improve communication and profile both internal and external
Continue to achieve cost efficiencies across all areas to maximise the impact of limited resources