The Big Knit 2024-25

The much-loved innocent Big Knit campaign is back for another yarn-spinning year, and AUKE, in partnership with innocent drinks is calling on all knitters and crocheters in Enfield to join the fun and help make a big difference to the lives of older people, while being part of this infamous campaign.

Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, Age UK receives 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025.

So why not grab your knitting needles, start stitching, and make a real difference? The funds raised will help Age UK continue to provide older people with vital information, advice, and friendship.

This Big Knit campaign ensures that AUKE can be there for older people within the community. These little hats truly make a big difference.

Let’s get those needles clicking and create a real yarn to remember! Crafters have until 1st July 2025 to send in their hats, so there's plenty of time to get involved.

There are exciting hat designs - which can be downloaded below - include a cheeky monkey, fox cub, sheepish sheep and a unicorn but feel free to come up with designs of your own as we love seeing your creations!

Selection of Knitting Patterns

* Hats will go on sale from October 2025 in selected UK retailers

* For every hat sold, innocent gives Age UK 0.30p + VAT