innocent Big Knit Campaign 2024
Ready, Steady, Knit!
The much-loved innocent Big Knit campaign is back for another yarn-spinning year.
Since 2003, Age UK and innocent drinks have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. This year for every behatted smoothie sold, Age UK Devon receives 30p, helping us to provide vital support to older people locally in Devon.
We are asking all knitters and crocheters across Devon to grab your needles, start stitching and help us meet our target of creating 30,000 little hats. All monies raised from the Big Knit campaign will help provide practical support to older people across Devon.
How to get involved?
Getting involved is very simple! Knit or crochet as many Big Knit hats as possible and send them to us by 20 June 2025.
Knitters of all ages can get involved and there are lots of interesting knitting and crochet patterns for all abilities available. So you can be as creative as you want to be. Every delivery of Big Knit hats to our office is exciting and we are always amazed by the talent of the knitters and crocheters of Devon.
Big Knit Patterns
Various patterns including the Unicorn, Dinosaur and Lion
If you are looking for inspiration why not take a look at the patterns available on Innocents Big Knit or Jo's Big Knit websites.
Keep an eye on our facebook page as we love to share photos of our favourite hats.
Where to send your hats?
When your little hats are ready, please send them to us at:
Age UK Devon, 1 Manaton Court, Matford Business Park, Exeter, EX2 8PF.
If you would like to hand deliver your hats to our office, please contact us to arrange to ensure someone is available to meet you.
When sending your hats, please include your contact details as we would love to be able to send you a personal thank you for all your hard work.
We will gather all the tiny hats we receive together, safely looking after them until we are ready to send them to Innocent Drinks. They will then be placed on smoothie bottles in October 2025.