The innocent Big Knit

The much-loved innocent Big Knit campaign is back for another yarn-spinning year, and Age UK Cheshire, in partnership with innocent drinks is calling on all knitters and crocheters in Cheshire to join the fun and help make a big difference to the lives of older people, while being part of this infamous campaign.

Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, Age UK receives 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025.

So why not grab your knitting needles, start stitching, and make a real difference? The funds raised will help Age UK continue to provide older people with vital information, advice, and friendship. 

Let’s get those needles clicking and create a real yarn to remember! Crafters have until 1st July 2025 to send in their hats, so there's plenty of time to get involved.

There are exciting hat designs, including a cheeky monkey, fox cub, sheepish sheep and a unicorn, available to download now, but feel free to come up with designs of your own as we love seeing your creations!

How to get involved...

Step 1: Choose a pattern

Step 2: Knit, Knit, Knit (or crotchet) away!

Step 3: Hand in or post your hats:
Drop your hats off at one of our local shops.

Step 4: Show off your knitting skills and inspire others
Why not set yourself and friends a hat challenge? Try knitting 100 hats in 6 months! Or how about encouraging your local knit & natter group to knit hats too? You can always start your own group!

Share your creations!

We love to see how your woolly creations are getting along so share them with us via our social media platforms. Likewise, if you are part of any knitting groups, why not try one of our patterns or create your own? We would love to hear your 'Big Knit' stories.

To find out more visit: www.ageuk.org.uk/bigknit or www.thebigknit.co.uk/knittingpatterns