The Big Knit is Back!

The much-loved innocent Big Knit campaign is back for another yarn-spinning year, and Age UK Bromsgrove, Redditch & Wyre Forest, in partnership with innocent drinks is calling on all knitters and crocheters in North Worcestershire to join the fun and help make a big difference to the lives of older people, while being part of this infamous campaign.

Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, Age UK receives 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025.

So why not grab your knitting needles, start stitching, and make a real difference? The funds we raise locally will help Age UK Bromsgrove, Redditch & Wyre Forest to continue to provide older people with access to vital local support and services (including our free Information & Advice and Befriending services). These little hats truly make a big difference.

Amanda Allen, Chief Executive Officer of Age UK Bromsgrove, Redditch & Wyre Forest said: “We’re calling on the people of Bromsgrove, Redditch & Wyre Fiorest to dust off their knitting needles and help us make this the best year yet of our partnership with Innocent. Let’s cast on and knit up a storm to hit our 6,000 hat target.”

Charlotte Wright, Brand Manager at innocent drinks UK, said: "The Big Knit is an amazing campaign that gets people throughout the country knitting, crocheting and buying little hats on smoothies for a cause that truly matters. We are so excited that the Big Knit is back, and we will be continuing our long-standing partnership with Age UK to help support older people as much as possible. Let’s get those needles clicking and create a real yarn to remember! Crafters have until 1st July 2025 to send in their hats, so there's plenty of time to get involved. There are exciting hat designs, including a cheeky monkey, fox cub, sheepish sheep and a unicorn, available to download now, but feel free to come up with designs of your own as we love seeing your creations!”

To find out more visit: www.ageuk.org.uk/bigknit or www.thebigknit.co.uk/knittingpattern. Please bring your completed hats to your local Age UK BRWF Charity Shop – any queries please contact jo.hughes@ageukbrwf.org.uk - Thank you!